• Personalized Conversations at Global Scale

    Act with precision using data you trust to engage customers on their terms

More Decision Makers. More Channels. How Do You Cut Through the Noise?

Your customers are flooded with information in this digital world. Maintain a competitive advantage by better meeting their needs as they continue to embrace the digital environment:

  • Ensure customers hear the right information at the right time through their preferred channels
  • Manage the impact of unregulated information
  • Use trusted data and integrated cloud-based applications to create organizational efficiencies and increase ROI

Technology Solutions Built for Healthcare and Life Sciences

Ensure you're being heard by elevating your outreach from marketing campaigns to ongoing conversations using our Nexxus™ Commercial Application Suite:

  • Use applications designed to meet the specific regulatory and compliance needs of healthcare and life sciences
  • Enhance your IT environment with solutions that compliment your existing infrastructure
  • Work across organizational boundaries with technology that breaks down interdepartmental barriers

Confidently Make the Right Business Decisions

Access and evaluate cross-company, IMS Health and industry data to create an enhanced understanding of your business performance. Give executives and brand managers the confidence to make fully informed, data-driven decisions:

  • Access on-demand analytics that deliver a more accurate view of your business
  • Use advanced analytics to act with confidence and refine your business strategy
  • Drive better results through new levels of actionable insights

Deepen Your Customer Understanding

Curate data across multiple sources to:

  • Gain a deeper understanding of customer demographics and behaviors
  • Orchestrate authentic, personalized conversations that benefit both your customer and your brand
  • Customize messages by content, channel and location with Master Data Management that ensures a single source of truth

Ensure You Are Being Heard

Deliver value on every interaction by coordinating your teams' engagements so that every message delivers the information your customers seek:

  • Meet customer needs by identifying and tracking communication preferences
  • Automate and customize marketing journeys that respect customer communication preferences with Nexxus Marketing
  • Drive business outcomes by integrating touch points from social media, customer responses and industry data with Nexxus Social
  • Transform your sales reps into trusted advisers with Nexxus Mobile Intelligence
  • Succeed with sales teams aligned on company strategies and motivated to pursue the best opportunities with Nexxus Incent

Gartner Identifies IMS Health as Major Global Player for CRM and Multichannel Marketing for Pharma and Biotech. 

Download the Market Guide for CRM in Pharma and Biotech to read the full review of IMS Health and Nexxus Mobile Intelligence, as well as Gartner’s analysis and recommendations for pharma and biotech CRM.

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Templates required to adhere to U.S. and European regulations

Compliance Is Not Optional

Regulations are complex, but compliance doesn’t have to be. Support your commitment to ethical and transparent business practices with applications that minimize the hassles of upholding regulations and mandates.

  • Effectively address local and regional compliance regulations with AggregateSpend360
  • Extend your internal commitments to transparency
  • Defend against regulatory risks by monitoring for potential adverse events with Nexxus Social's AETracker

A Focus on Key Healthcare Segments

Learn about how IMS Health can create solutions focused specifically for your segment:

Technology & Applications Resource Center

2015 Global Life Sciences Insights Report

In its 5th annual Life Sciences Insights survey, IMS Health asked a variety of incisive questions of pharmaceutical, biotechnology and medical device decision makers around the world. This report presents the results of the survey, along with an analysis of how the responses map to industry trends, and recommendations for addressing identified issues. 

The Healthcare Communications Journey

Effective healthcare marketing today requires coordinating your messages across all channels, tailoring them according to individual preferences and making sure each builds upon the last. 

Multichannel Marketing Software for Life Sciences

In this white paper we examine the various options life sciences marketers have when it comes to multichannel marketing technologies and explain why a vertical solution delivers a competitive advantage. 

See More

Nexxus Blog

Access information and insights about marketing and sales force automation.

IMS Health was recently named a leader for Worldwide Sales and Marketing IT Outsourcing by IDC MarketScape
Learn More»


Integrate Sales and Marketing Activities across the Healthcare Ecosystem

Interested in learning more about how IMS Health's technology & applications can help you succeed? Let us know how we can help you:


Discover how our Technology and Applications can improve your performance: